Collective Intellect Launches Next Generation of Media Intelligence

Collective Intellect Launches Next Generation of Media Intelligence,

a Comprehensive Media Research Tool Targeted to Financial Community

BOULDER, Colo., March 12, 2007 – Collective Intellect, Inc., (CI) an innovative provider of solutions enabling executives to obtain highly-relevant and critical pieces of information from unstructured online data sources, announced today the availability of the next generation of its Media Intelligence service, a comprehensive media research solution targeted to institutional investors, hedge fund traders and the broader financial community.

“We have added many important features to our solution, based on feedback from traders and analysts who are eager to refine their research strategies by receiving more targeted and relevant information quickly,” said Don Springer, chief executive officer of Collective Intellect. “Collective Intellect’s ability to take unstructured data, filter it and deliver only the most relevant information makes it a ‘must have’ research tool to complement other services used by the investment community, such as Bloomberg.”

CI’s filtering approach includes three phases. First, CI creates TopicNets for all content areas that are of interest to institutional investors. A TopicNet is a collection of content sources which are related to a single topic. With its TopicNet algorithm, CI can identify and rank the most credible sources of information, which is a critical part of CI’s differentiation from other tools that attempt to filter unstructured data. Second, CI’s technology eliminates irrelevant, duplicate, or splog-sourced information. Finally, each individual posting is ranked for relevancy using an adaptive, multi-factor algorithm which incorporates feedback from end-users through a content voting system. This approach ensures that individual users receive content that is most relevant for their own investment research requirements.

"There is a great deal of highly relevant, and often untapped, information about companies, products, consumer trends and hot button issues to be found in the unstructured text in blogs, message boards and other types of new media”, said Fern Halper, Partner at analyst firm Hurwitz & Associates. “Solutions such as those offered by Collective Intellect cull this unstructured text and can provide traders, analysts and others with targeted and relevant information that they can use in their decision making process

Principal features of Collective Intellect’s new solution include:

• Real-time feeds of blogs, message boards and other types of unstructured data, combined with traditional news media
• Simple, easy-to-read user interface that gives traders an immediate view into what’s happening now with the stocks, sectors and industries they track
• Minute-by-minute refreshes of content
• Intuitive methods for refining searches about tickers and themes
• Hosted desktop and email delivery

About Collective Intellect

Collective Intellect, Inc. specializes in comprehensively tracking, filtering and ranking media content for the largest Wall Street trading firms and the Fortune 500. The company’s management team has worked in business intelligence for a combined 50+ years, creating tools to solve the challenge of filtering unstructured information. The company’s breakthrough technology helps analysts and portfolio managers in financial services, and a wide range of executives within enterprises uncover valuable, relevant nuggets of information that reside in the vast amount of unstructured data available today, including blogs, message boards and chat rooms as well as traditional media.

Customers include some of the largest trading desks on Wall Street, Fortune 100 consumer goods manufacturers and Fortune 100 pharmaceutical companies. Collective Intellect is headquartered in Boulder, Colorado, and is funded by Appian Ventures and other investors.

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