BaseCamp Fund Invests in Collective Intellect

Today BaseCamp Clayton Investors, LLC ("The Fund") announced its participation in the Series A financing of technology startup Collective Intellect, Inc.

Collective Intellect, Inc. specializes in comprehensively tracking, filtering and ranking media content for the Fortune 500. The founders have worked in Business Intelligence for years, creating tools to solve the problem of filtering unstructured information.

Working with investors helped the company to fine-tune their approach to new media research, with the goal of finding just those nuggets of information that are most valuable and most relevant to business decisions, whether they be trading strategies or business-related strategies.

Building customized technology tools lets Collective Intellect help their customers gain a competitive business advantage using New Media throughout their organization. Across blogs, discussion boards and social networking websites, Collective Intellect uses a combination of advanced artificial intelligence algorithms and old-fashioned human ingenuity to identify emerging New Media and traditional media content. This approach produces more comprehensive, timely and relevant results than what one may pull using traditional web search tools. Collective Intellect also builds topic-based community platforms which foster corporate interaction with the millions of New Media denizens.

Customers use Collective Intellect's technology to:

* track information related to stocks and investing
* support public relations and investor relations activities
* facilitate customer support outreach programs
* create product management market research feedback programs
* develop interactive forums where customer relationships can be nurtured

Customers include some of the largest trading desks on Wall Street, Fortune 100 consumer goods manufacturers and Fortune 100 pharmaceutical companies. From simple monitoring solutions to fully interactive corporate blog communities, Collective Intellect provides the technology required to manage the total media landscape.